![]() While undoubtedly a celebratory moment, a few things had changed, as some fans noticed a slight change in taste, with Coca-Cola openly admitting a simplified form of sweeteners had been used. So naturally, fans of the Hi-C Ecto Cooler couldn't contain their excitement upon learning that Coca-Cola - which is Hi-C's parent company - had quietly renewed the trademark rights to the Ecto Cooler drink. Back in 2016, as part of a marketing tie-in to the Ghostbusters reboot, Coca-Cola brought back the much-beloved Hi-C Ecto Cooler. Dedicated groups such as the Resurrect EctoCooler Twitter handle have unflinchingly kept their fingers on the pulse of Ecto Cooler activity to ensure we're all apprised. Since then, '90s kids the world over have been holding our breath for a comeback. It lived on in that capacity until 2006, when it was renamed Crazy Citrus Cooler before being completely discontinued in 2007. In this new edition, however, it had a cooler name, a. ![]() In 2001, the Ecto Cooler appears to have been renamed "Shoutin' Orange Tangergreen," with the seemingly new flavor remaining listed on receipts as Ecto Cooler. Hi-C Ecto Cooler first appeared in 1987 and was actually just a re-brand of Citrus Cooler, a flavor Hi-C had been selling since the 1960s. ![]() It should be noted, however, that Slimer was phased out around 1997 - his likeness on the box and in commercials was replaced by a set of loud green Slimer-esque lips. While production of the bright green boxed drink was originally intended to end with the cartoon series in 1991, the drink was so wildly popular that Hi-C continued to provide '90s kids with it for another decade. The tie-in, of course, was a box adorned with everyone's favorite paranormal slobbish blob, Slimer. Although some posit Ecto Cooler was a rebrand of the existing Hi-C Citrus Cooler Drink, the spectral drink itself wasn't officially born until the emergence of the cartoon series The Real Ghostbusters. Following the enormous success of the 1984 live-action film Ghostbusters, Hi-C inked a deal with the franchise to promote the series via a new drink. Stock up while it lasts But here’s something that most of you don’t know: Ecto Cooler’s termination marks the end of a Hi-C flavor that can be traced back as far as the 1960s Yes, long before Ecto Cooler, there was Hi-C Citrus Cooler Drink. The saga of the Ecto Cooler starts in 1987. In 1986-87, as part of a deal to work a Real Ghostbusters cartoon promotion into the Hi-C drink line the Citrus Cooler was rebranded to Ecto Cooler and featured everyone’s favorite ugly spud Slimer on the packaging. Now is the time to lay at least some of the Ecto Cooler mystery to rest.įirst, a little background info on this beloved beverage that quenches our thirst for citrus-flavored goodness (not to mention nostalgia). 'Twas that year we suffered the discontinuation of the ambrosial green nectar of our youth and first began pondering the nagging question, " What happened to Hi-C Ecto Cooler?" Undoubtedly, many sleepless nights have been spent wondering what could have compelled anyone to deprive us of the Slimer-adorned juice box that fueled us during one of the greatest decades in existence. If you grew up in the '90s like me, lunchtime simply hasn't been the same since circa 2001.
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